If you’ve ever wondered how some businesses, entrepreneurs, and industry leaders consistently get featured in top-tier publications, land interviews on major news networks, or build a strong personal brand—chances are, they have a skilled publicist working behind the scenes. A publicist’s job goes far beyond sending press releases. They are relationship builders, media strategists, and reputation managers who work tirelessly to secure valuable media opportunities … Continue reading The Role of a Publicist: What They Do and Why You Need One